Direct Mail for Retail

Whether you’ve got a shop front on the high street or you’re an online retailer, direct mail is the perfect tool to drive customers to your store.

Mail is tangible, and it gets seen. Once it’s in someone’s hand, at the very least, they’ll glance at it; if it’s eye-catching, or has a strong message that grabs their attention, they’ll read it. And if they like what they see, they’ll keep it in the house or pass it on to someone else, and of course, visit your store or go straight to your website.

Postcard mailers are ideal for this sector. Quick and cost-effective to produce, you can send to just a small, targeted selection of your database or send thousands. They’re ideal to send out regularly, with a different message each time. We can print variable data; for example, if you have various stores, we can print the details of the branch closest to each customer or print variable messages. If you want to promote a special offer, or discount voucher, shout about new stock, or wish your customer a happy birthday, mail can be bespoke, targeted and effective.

Mail can make your existing customers feel valued. By capturing the right data, you can build up a portfolio to know what they’re interested in, to make it easier to send them targeted campaigns to encourage them to return.

Some of the items we produce for our Retail clients include:

• Postcards and one piece mailers
• Catalogues
• Brochures
• Free gifts or promotional items

There are so many ways direct mail can help increase footfall in the retail sector. Just give us a call so we can pass on our expert advice.

If you don’t already have a database of prospects, speak to us about Partially Addressed Mail. It allows you to mail to an address without having the resident’s name. Or, we can handle door drop mailings, which are ideal if you’re opening a new branch or store or want to promote it to those living in the locality. Click here to find out more.