Data Management

Data is king but security is fundamental. Our in-house data management team process thousands of data records every week to the stringent standards of our ISO27001 certification. This covers how we receive, store, manage and use data, as well as security into, and on, our premises. We can also help build, clean and maintain your database.

Data Management

If you have any questions, or would like a quote on your next project, just get in touch and we’ll be happy to help.

Data is the starting point of all direct mail

It’s often said a direct marketing campaign is only as good as the data you use but get it wrong, and you could end up with far more than a failing campaign.

From the get go, when you work with KJS you’ll have complete peace of mind your data is in safe hands. Our in-house data management team process thousands of data records every week to the stringent standards of our ISO27001 certification. This covers how we receive, store, manage and use data, as well as security into, and on, our premises. As part of the certification, we must demonstrate and document our Information Security Management System three times a year and we are also externally audited annually.

Working with the latest software, our data management services include:

Data cleansing and de-duplication
Segmenting
Profiling
Mailsorting

Ensuring your data is clean and up to date will:

Help you to achieve the best postage rates
Increase response rates
Ensures legal compliance
Remove duplicates & increases accuracy
Save costs on unecessary print, fulfilment and postage

If you don't have a database, or you're looking to build on your existing list, you may want to consider Partially Addressed Mail or Door drops. Click here to find out more.

Would you like a FREE health check on your data?

We’ll take your database and check it against the latest Royal Mail PAF software. The health check will show the the number of matches in your data against criteria such as:

Duplicates
MPS (Mailing Preference Service)
MortaScreen
The Bereavement Register
GAS (from REaD group)
GAS Reactive
Royal Mail NCOA® Update
Royal Mail NCOA® Suppress

We’ll then advise you of the costs should you wish proceed and have these records removed.

Removing these records will help you to get the best results from your campaign, and save money on postage and ROI.

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Frequently Asked Questions

How safe it is for me to supply data to you?

We’ll supply you with details to upload your data file to our secure SFTP server with an encrypted connection to ensure data confidentiality at all times. All data is handled and processed in line with our ISO 270001 certification standards.
What format does my data file need to be?

We can accept a range of data formats, including Microsoft Excel, CSV, Tab Delimited Text (.txt or .tab), Comma Delimited Text (.txt or .csv), Fixed-length Text (.txt).
My database is in a mess! Can you help?

Yes! Our dedicated and experienced data management teams will be able to work on your data and bring it to a standard you can use for mailing. We’ll take a look at your database and provide an estimate before any work is undertaken.
How does data quality affect postage costs?

The world of postage is complex. For volume mailings, the quality of your data can have a big impact on what discount we can get on your mailing. The cleaner and more accurate your it is, the more we sorted your mailing and the greater discount you’ll receive on the postage cost. We will always send your items at the most cost-effective rate, regardless of what your are sending and whether you’re sending it 1st Class, 2nd Class or Economy.