Direct Mail For Institutes and Membership Organisations

For organisations that are based on membership, communication is key, whether that’s acquisition, retention or engagement. Given recent research shows 95% of mail is engaged with, it’s not surprising mail is the go-to solution for this sector.

Data segmentation plays a crucial role in maximising member engagement. This may be variable data, messages or graphics within a letter, different covers to a brochure, or selective enclosing to tailor which segments receive certain inserts.

Some of the items we produce for our Institute and Membership Organisation clients include:

• Subscription magazines – these can be weekly, monthly, quarterly or annually. Some are enclosed in full colour or one colour paper wrap, others are mailed in clear or potato starch wrap, or envelopes.

• Welcome, renewal, reminder and win back letters and mailers
  For one client we hold over 40 different letter templates and receive data on a weekly basis for us to match the data to the appropriate letter style and mail. We work to an agreed timescale to turn around the mailings, from receipt of data, and provide full reports after each mailing.
• Membership cards
• Invitations
• Leaflets and brochures
• Membership gifts