Partially Addressed  Mail and Door Drops

Partially Addressed Mail

Partially Addressed Mail is a highly targeted and responsible way to reach new customers. Taking your existing database, specific households are identified to contact in two ways:

• ‘Topping up’ – targetting people in postcode areas where you already have customers.
• ‘Lookalikes’ – identifying similar contacts to those where your current customers live.

We'll supply you with a count for the number of addresses within your given criteria and once you're happy to proceed, purchase the list.

All data is based on households rather than named individuals. But that doesn’t mean you can’t get creative in how you address your mail piece. If you’re a horticulture company, you could use ‘Dear Gardener’ or a company selling coffee may use ‘Coffee lover’.

What are the benefits of Partially addressed mail?

• It allows you to target prospects in areas you know already work for your business.
• Items are delivered with addressed mail, and because it's personalised with an address, is more likely to be taken seriously and be trusted.
• Postage is heavily discounted, making it very cost-effective.

Door Drops

Door drops are a flexible and cost-effective way to get leaflets, flyers and brochures into customers’ hands, either locally or nationally. Unlike direct mail or partially addressed mail, they do not have any address details or personalisation and are delivered to all households within the postcard areas you select.

Their versatility is what makes them so appealing. Whether you want to achieve a broad reach across a specific area, or nationally across multiple areas, door drops are a targeted way to find the right people at scale. They’re perfect for things like new store openings, events, or promoting services in your local area.

What are the benefits of door drop?

• Cost effective as you can achieve a high reach without postage costs
• You select the postcode areas you wish to target
• Your door drop piece doesn’t have to be a standard A5 flyer! It could be a die cut postcard or a letter into an envelope… even a brightly coloured envelope for maximum impact.

Whether you’re looking to raise brand awareness, drive traffic to a website, launch a new product/service or promote a special offer , print marketing really can be the way to fall into the hands of your next customer.