KJS We Are Direct Mail

C4s, C5s, square or round, window, non window, reverse window, one colour or full colour, whatever your envelope make sure it stands out.

First impressions count, so it's important you choose the right envelope for your mailing. This can help set the tone for the content of your pack.

Don’t underestimate the quality of envelope printing. It's the first thing your audience will see when your mailing lands and it needs to make them want to open it within the first two seconds of them noticing it. But what is printed needs to reflect your campaign. If you're sending transactional mail, you may want to just keep it plain and print your logo in one colour. If it's a charity appeal, or your want to 'shout' about what's enclosed (or tease) then full colour print may be more suitable.

We can advise on all envelope printing.

Other things to consider when it comes to envelopes include:

Envelope sizes

What are you inserting into the envelopes? If it's an A5 booklet, or a letter than can be folded to A5 then a C5 envelope would be most suitable. However, if you're inserting am A4 brochure that won't fold down to A5, you'll need to use C4s. To keep the mailing neat (and cost effective) avoid using envelopes that are a lot bigger than the items you're enclosing. y.

Don't forget, a C5 envelope is class by Royal Mail as a 'Letter', which is the cheapest postage. C4 will be class as A4, so postage rates will increase.

Colour

Does your mailing suit a full colour print envelope, or perhaps you want a more plain envelope, with your logo and a strong message printed in either full colour or just one colour. But the envelope doesn't have to be white. 

if you want to give a more serious feel, a manilla envelope may be more suitable. Or, if you want to really make a splash, maybe a brightly coloured outer. If you're unsure, just ask us to send out you some samples.

Creative design

Your envelope can be printed with your company branding. Similarly, you can choose campaign-specific branding or other necessary factors, such as a teaser message or ‘urgent’ text. For a recipient to respond to a campaign, they are required to actually open the envelope in the first place. An envelope can be vital to a campaign that does well and a campaign that doesn't perform. 

Consider segmenting your mailing list and designing envelopes relevant to audience categories. For example, different ages will likely respond to different messages, so use the potential of your mailing list in fine detail. In some instances, full colour print that reflects the campaign will work best, but if it's a transactional mailing, you may want to keep the print very simple, with just a one colour logo.

Personalised envelopes

Are you enclosing personalised letter, in which case you'll need to use a window envelope. Or, if the contents are generic, we can inkjet direct addresses. We can address the envelopes in a hand script font to make them look more personalise, or even print a stamp impression to make it look as if a stamp has been hand fixed. 

For anything you're unsure about, whether envelope sizes or envelope printing, just give us a call.

So, to make your mailing stand out, ask us about envelope printing.