Partially addressed mail – let the stats do the talking
A new way of targeting customers by mail that's delivering results.
Introduced at the end of last year, Partially Addressed Mail is a highly targeted, responsible way to reach potential customers, without requiring their personal data. It’s a powerful acquisition tool, allowing advertisers to target households using geo-demographics at postcode level. The service occupies a middle ground between door drops and fully addressed mail.
Instead of addressing the mailing to an individual, Partially Addressed Mail lets you target small groups of around 15 households. You can top up postcodes in areas where you already have existing customers or find postcodes with similar potential customers. Existing customers are removed, so you are not wasting your budget or sending them acquisition material when they are already one of your customers.
Recent results shows how well Partially Addressed Mail has been performing compared to direct mail and door drops.
