Speak to us for a FREE data audit health check

The success of any direct mail campaign starts with the quality of your data. But do you know how clean your data actually is?

A lot of planning goes into a direct mail campaign - the message, the offering, how it looks, how it's presented, when it needs to land - but how often do you review how up to date your contact list is? A database that is accurate, legally compliant and targeted will make all the difference between a campaign delivering results and getting a return on investment against no return at all.

Whilst you may think you’re keeping it up to date, for example, getting the appropriate permissions and removing contacts at their request, over time, there will be many changes which you aren’t informed about and unable to update.

That’s why we’d like to offer you a FREE data audit health check.

A data audit health check is safe and simple process. We’ll ask you to upload your data to a secure access ftp folder. From here it will be processed against the industry standard suppression files to identify issues such as:   

  • Incorrect formatting & casing
  • Duplicates
  • Deceased
  • Goneaways
  • House movers

We'll provide you with a report of the findings, together with a breakdown of the costs involved should you wish to proceed with any further work. There’s no obligation for you to proceed with the work, and in some cases, it may not be necessary, but the data health check will give you complete peace of mind that your campaign will provide you with the maximum return on your investment.

The benefits of carrying out a regular health check on your data include:

  • Reduce mailing costs
  • Increase response rates
  • Ensures legal compliance
  • Removes duplicates & increases accuracy


How can a data health check help me?

  • Identify illegal data– database elements such as telephone numbers are subject to strict laws and maintaining compliance can save you from incurring large fines.
  • Identify missing data– by analysing your database we will identify areas that are missing data.
  • Identify incorrect addresses– what use is an address if when you post an item it doesn’t arrive.  Completing and correctly formatting addresses ensure a higher delivery rate.
  • Identify out of date data– data decays at around 30% per year, using industry suppression files we will identify customers that have moved, their business has closed down or are now deceased.


As an ISO27001 certified company, you have complete peace of mind that your data is in safe hands when you work with KJS.

Make sure your database doesn't let your campaign down. For a FREE Data Audit Checklist speak to us today.