How this leaflet got noticed...

It's true... door drops do get orders!

A good friend of mine received this flyer through his letter box last week. He'd been thinking of getting his drive resurfaced for a while but that's as far as it had got. He started reading the flyer as he picked it up from the doormat and was immediately sold on the product being offered. He subsequently called the company and got a price straight away. He then contacted other companies to get comparative quotes, but, even after a couple of days some hadn’t responded, and those that did were much higher in price. My friend made the decision to place the order with the company who had door dropped their leaflet.

I asked him what prompted him to respond so quickly to a leaflet. His reasons…

1. "Because I'm working from home, I have more time to read and take notice of what arrives through the letterbox".
2. "If it had been sent via email there is no way I would have read it, let alone placed an order"
3. "The design was simple but eye catching, the offer was clear, and the call to action was strong”
4. “Because the leaflets had been printed and designed well, I immediately trusted the company - far more than I would by seeing a digital or online advert”

I don't know how many leaflets this company had printed, but I do know the cost would have been a fraction of the value of this one job alone (let alone any others they get as a result of the door drop). 

It just proves that investing in offline marketing does work. 

In this case, it was non-personalised door drops, but if you have data available, you may considering Direct Mail or Partially Addressed Mail. All had their strengths:

Personalised direct mail:

• Use to market to current customers
• Use to market to new customers
• Personalise
• Good for crossing selling products/services
• Can drive traffic to a website
• Reactivates old customers
• Great for brand awareness
• Increase orders

Partially Addressed Mail

• Use to market to current customers
• Use to market to new customers
• Personalised - however, does not allow you to use the customer’s name and personalise information but instead use generic salutations relevant to the product/service you’re promoting, such as ‘Dear Pizza lover’, Dear Gardener, Dear pet lover etc…
• Great for brand awareness
• Good for crossing selling products/services
• Drive traffic to a website
• Increase orders

Door drops

• Use to market to current customers
• Use to market to new customers
• Great for brand awareness
• Drive traffic to a website
• Increase orders

And, if you need further evidence.

Addressed mail remains in the home for an average of 7.75 days

Compared to 5.5 days for door drops

And 2 seconds for emails!

31% of direct mail prompts a commercial action (for example, driving traffic to a website or placing an order)

Compared to 26% for Partially Addressed Mail and 10% for door drops.

Yet the average click through rate for an email campaign is 2.4% (this isn’t even commercial activity)

If you want to know more about Direct Mail, Partially Addressed Mail or Door drops, give us a call today.

KJSWeAreDirectMail

Call 01733 342 321

Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Visit: www.wearedirectmail.com