Why sending a Christmas Card in 2020
is more important than ever...
Christmas is fast approaching...
...only seven weeks left to do our shopping, buy our food, and write and post our cards... for those who send them!
Over recent years, there’s been a decline in the number of cards being sent, both by individuals and by businesses. For some that’s for environmental reasons, others it may be cost, whilst many believe it’s easier to send an e-card, or just a message via text/email/social media.
But what many people forget is the connection a simple card in the post can create. It’s a powerful tool that lets someone know someone else is thinking of them. To send a physical card takes a bit more thought and effort than an electronic message, and this speaks volumes.
And, if there was ever a year we need to show others we’re thinking of them, it’s 2020!
Here are some reasons why corporate Christmas cards can help your business this year...
- Shows customer value
Clients like to know you appreciate the business they give you. Even if you haven’t heard from them for several months, a Christmas cards shows you still value them and deem them important enough to receive a card.
- Encourages customer loyalty
Christmas cards are a great way to maintain customer relationships and increase customer loyalty. It shows you’re thinking of them, and next time they’re looking to buy your products or services, there’s a greater chance they’ll come to you.
- Marketing exposure
When a client receives a card in the post, they’re likely to sit in on their desk, or in their office for the entire month of December. This means your branding is receiving maximum exposure not just from your direct contact, but also others in their office. It’s a great way of interacting with current or past customers, as well was prospects.
- They will stand out
The decline in the number of cards can work in the favour of those companies who do still send them. Cards which are sent are more likely to get noticed and stand out.
- Bespoke design, branding and message
Creating your own design, doesn’t have to cost a lot and the benefit is you have a card with your branding, and your message. At KJS, as well as printing and mailing your cards, we can design them too. We can produce your cards to whatever shape or size you require. Why not use coloured envelopes to match your branding? Printing a hand written messages or signature can add a personal touch.
Something to consider this year is what sentiment you want to send out. It’s hard to ignore the events of this year, so a message of wishing joyous goodwill may not seem wholly appropriate, there are plenty of ways your message can deliver your intended thoughts and sincerity.
- A card is valued and remembered more than email or digital marketing
Research shows direct mail marketing is remembered more than email marketing. Not only does it show more thought has been implemented, you’re getting your brand into your customer’s hands. Plus, there’s every chance a card received in the post will be opened, unlike an email!
- Sending Christmas cards can offer all the above benefits but don’t have to cost the earth.
The cost to print and mail Christmas cards doesn’t have to be as expensive as you may think. At KJS we offer competitive print costs, whatever quantity. Plus, when we mail your cards you’ll receive a discount off the postage cost.
When it comes to the environment, paper is a uniquely renewable and sustainable product and one of the most recycled in the world. All the paper we purchase is from sustainable sources with FSC or PEFC certification. To find out what this means, visits https://www.twosides.info/sustainable-products/ The digital world is not without environmental impact, with the ICT industry accounting for around 2.5-3% of global greenhouse gas emissions and this is predicted to rise to 14% by 2040.