GDPR and direct mail

You can still continue to use direct mail under GDPR...

The new General Data Protection Regulations (GDPR) which came into force on 25 May 2018, has made all organisations review and address how they capture, store, manage and process data.

But, it hasn't meant the end of marketing, and in particular, direct mail. In fact, since direct mail doesn't require the same permissions as other channels, it makes it a far more favourable way to contact existing or prospective customers. Direct mail really can be the way to stay ahead in this new era.

Don't forget, you may still be able to use direct mail under legitimate interest

Legitimate interests is one of the six lawful bases for processing personal data. You must have a lawful basis in order to process personal data in line with the ‘lawfulness, fairness and transparency’ principle. 

To read more from ICO about Legitimate interest click here.

As an ISO 27001 Certified company, at KJS We Are Direct Mail, we have always taken data security for seriously. Most of the systems and processes we already had in place adhered to the new regulations. Working with us will give you complete peace of mind that your data is being handled with the upmost security.

If you have any questions about GDPR and how this new regulation affects how you can contact market you product or services, please give us a call.