Royal Mail launch incentive

To support businesses engage with customers and prospects during Covid-19

During these unprecedented times, businesses are adapting in order to survive. And that includes looking at ways to communicate and engage with customers, and prospects, that they may not have considered pre-Covid-19.

Royal Mail's 'Open for Business' incentive supports British businesses my offering significant reductions on postage rates, providing a much needed boost to trading and advertising activity. With potential savings of up to 30%, this is a great opportunity to get your brand message out there.

Who is eligible?

  • Any retailer that has been forced to close its doors and want to use mail to encourage consumers to shop online with them or promote home delivery
  • Any Charity that is fundraising 
  • Any brand using mail to replace channels that currently can't reach their core audience, such as out of home and cinema
  • Any publisher using mail to promote subscriptions 
  • Any travel or tourism business wishing to promote future sales
  • Any brand in the 'away from home' entertainment sector to promote activity when it is rescheduled, such as cinema, theatre or festival events
  • Any brand that is writing to vulnerable customers to support their physical or mental well-being
  • Any brand sending a message to reassure or thank customers in light of the impact of the pandemic.

When is the incentive running?

The posting window for this incentive is 6th May 2020 until 31st December 2020, but we advise clients to be quick as Royal Mail could review this window at any time.

To take advantage of this great incentive speak to us today!

At a time when email inboxes are becoming even more loaded with marketing emails than ever, now is a great time to introduce direct mail to your marketing mix. It's tangible, more likely to get seen and read than emails, and will get passed round to other people in the household. And, it's now with this Royal Mail incentive, it's even more affordable.

To find out how you can benefit, please call KJS today on 01733 342 321.